Supporting French farmers in their transition to regenerative agriculture, promoting new agricultural practices.

A contribution from Danone Ecosystem Fund

Why does it matter?

Conventional agriculture has damaged our cultivated lands in all parts of the world and it has become urgent to find new ways of growing food. As a key player in the agri-food industry and as an “Entreprise à mission”, Danone and Blédina have a responsibility to find more sustainable ways of sourcing its raw materials and not contribute to the degradation of our soils. 

What is the initiative?

The Pachamama project was launched in 2020 to support farmers in implementing regenerative agriculture practices that will improve soil health and protect biodiversity. 

Blédina places developing a sustainable relationship with its partner farmers at the heart of its strategy, in order to fulfil its mission of feeding babies while protecting our natural resources. ​

Opportunities for other farms?

The Pachamama project showcases the success of transitioning to regenerative agriculture practices and has encouraged others to take part.​ It has also provided partner farmers with a better understanding of the economic impact of a transition to regenerative agriculture practices on different types of production. Finally, it has created a community of farmers, processors, technicians that can share their experiences and broaden knowledge on regenerative agriculture!

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A contribution from Danone Ecosystem Fund