The Frezna project is supporting our farmer partners in Morocco to improve their margins and their market access, while producing their strawberries in a sustainable way.

A contribution from Danone Ecosystem Fund

Why does it matter?

Strawberries are the number one fruit purchased by Danone, with 27,000 tons a year. However, conditions in which some of our producers work is far from optimal, especially in Morocco, which provides most of Danone’s European supplies for strawberries.

What is the initiative?

The Frezna project’s objectives is to address the 3 main challenges identified in Danone strawberry production in Morocco: the social, economic and environmental challenges. Working hand in hand with our local partners, the Frezna project is driving systematic change to improve farmers conditions in the region.

Opportunities for other farms?

Frezna aims to develop a sustainable farm model to produce a sustainable strawberry. Most of the initiatives being implemented here are not region specific and can be applied to other strawberry production, all around the world.

Please login to access more information on this best practice.
You can also visit the DANONE ECOSYSTEM FUND website.

More case studies

Additional fat in ration to increase milk yield and quality, Romania

Why does it matter? A cow’s diet forms the foundation of a cow’s health. It is important to adjust a cow’s diet to ensure healthier cows and to improve milk performance. How did we solve […]

Precision fertilization and soil health, Spain

In collaboration with Yara Why does it matter? A lack of nutrients and Selenium (Se) content in soil causes fertility and metabolic issues for crops. How did we solve this? Manure can be used to […]

Extending the grazing period, France

A contribution from Danone Ecosystem Fund Why does it matter? In grass fed systems, it is important to optimise grazing. Proper pasture management is key to reduce feed costs. However, increasing grazing can be challenging, […]