{"id":2366,"date":"2021-08-20T09:29:10","date_gmt":"2021-08-20T09:29:10","guid":{"rendered":"https:\/\/regenerative-agriculture.danone.com\/?post_type=project&#038;p=2366"},"modified":"2022-04-14T14:18:43","modified_gmt":"2022-04-14T14:18:43","slug":"le-projet-frezna","status":"publish","type":"project","link":"https:\/\/regenerative-agriculture.danone.com\/fr\/projects\/le-projet-frezna\/","title":{"rendered":"Le projet Frezna"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Une contribution du Fonds Danon<\/em>e <em>pour l&#8217;\u00e9cosyst\u00e8me<\/em><\/p>\n<style>#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_6c52a7-7a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_6c52a7-7a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_6c52a7-7a\" class=\"kt-row-layout-inner kt-layout-id_6c52a7-7a\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_bc194d-f8 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_bc194d-f8 > .kt-inside-inner-col,.kadence-column_bc194d-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_bc194d-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_bc194d-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_bc194d-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_bc194d-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_bc194d-f8\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"why-does-it-matter\">Pourquoi est-ce important\u00a0?<\/h2>\n\n\n\n<p>Avec 27\u00a0000\u00a0tonnes par an, les fraises sont le fruit que Danone ach\u00e8te le plus. Cependant, les conditions dans lesquelles travaillent certains de nos producteurs sont loin d&#8217;\u00eatre optimales, notamment au Maroc, d&#8217;o\u00f9 proviennent la plupart des fraises utilis\u00e9es par Danone en Europe.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_4ac1ea-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_4ac1ea-9f\" class=\"kt-row-layout-inner kt-layout-id_4ac1ea-9f\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7d26c0-d5 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col,.kadence-column_7d26c0-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d26c0-d5{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7d26c0-d5\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"what-is-the-initiative\">En quoi consiste cette initiative\u00a0?<\/h2>\n\n\n\n<p>L&#8217;objectif du projet Frezna est de r\u00e9pondre aux 3\u00a0principaux d\u00e9fis identifi\u00e9s dans la production de fraises pour Danone au Maroc\u00a0: les d\u00e9fis social, \u00e9conomique et environnemental. Nous travaillons main dans la main avec nos partenaires locaux, le projet Frezna initie un changement syst\u00e9matique qui permet d&#8217;am\u00e9liorer les conditions des agriculteurs dans la r\u00e9gion.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_25b2d3-55 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_25b2d3-55 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_25b2d3-55\" class=\"kt-row-layout-inner kt-layout-id_25b2d3-55\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c4cfdf-2e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col,.kadence-column_c4cfdf-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c4cfdf-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c4cfdf-2e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"opportunities-for-other-farms\">Des opportunit\u00e9s pour d&#8217;autres exploitations\u00a0?<\/h2>\n\n\n\n<p>Frezna vise \u00e0 d\u00e9velopper un\u00a0<strong>mod\u00e8le d&#8217;agriculture durable<\/strong>\u00a0pour produire une fraise durable. La plupart des initiatives mises en \u0153uvre au Maroc ne sont pas propres \u00e0 la r\u00e9gion et peuvent \u00eatre appliqu\u00e9es \u00e0 d&#8217;autres cultures de fraises dans le monde entier.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_1646f0-45 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_1646f0-45 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_1646f0-45 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_1646f0-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_1646f0-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_1646f0-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_1646f0-45\" class=\"kt-row-layout-inner kt-layout-id_1646f0-45\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_8f755a-58 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8f755a-58 > .kt-inside-inner-col,.kadence-column_8f755a-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8f755a-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_8f755a-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_8f755a-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_8f755a-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8f755a-58{position:relative;}@media all and (max-width: 1024px){.kadence-column_8f755a-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_8f755a-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_8f755a-58\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center\">Consultez le site du\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/ecosysteme.danone.com\/projectslists\/frezna\/\" data-type=\"URL\" data-id=\"http:\/\/ecosysteme.danone.com\/projectslists\/frezna\/\" target=\"_blank\"><strong>FONDS DANONE POUR L&#8217;\u00c9COSYST\u00c8ME<\/strong>\u00a0<\/a>pour en savoir plus<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>.wp-block-kadence-advancedbtn.kb-btns_ea1163-93{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_ea1163-93 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_ea1163-93 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_ea1163-93\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"\/projects\/\"><span class=\"kt-btn-inner-text\">Retour \u00e0 nos bonnes pratiques<\/span><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une contribution du Fonds Danone pour l&#8217;\u00e9cosyst\u00e8me Pourquoi est-ce important\u00a0? Avec 27\u00a0000\u00a0tonnes par an, les fraises sont le fruit que Danone ach\u00e8te le plus. Cependant, les conditions dans lesquelles travaillent certains de nos producteurs sont [&hellip;]<\/p>\n","protected":false},"featured_media":2376,"template":"","project_status":[],"project_cat":[89],"scope":[],"country":[163],"production_type":[160],"class_list":["post-2366","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-savoir-faire","country-maroc","production_type-fuit"],"acf":[],"_links":{"self":[{"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/project\/2366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/media\/2376"}],"wp:attachment":[{"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/media?parent=2366"}],"wp:term":[{"taxonomy":"project_status","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/project_status?post=2366"},{"taxonomy":"project_cat","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/project_cat?post=2366"},{"taxonomy":"scope","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/scope?post=2366"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/country?post=2366"},{"taxonomy":"production_type","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/fr\/wp-json\/wp\/v2\/production_type?post=2366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}