{"id":66293,"date":"2022-04-14T11:17:45","date_gmt":"2022-04-14T11:17:45","guid":{"rendered":"https:\/\/regenerative-agriculture.danone.com\/projects\/proyecto-madre-tierra\/"},"modified":"2022-04-14T11:17:47","modified_gmt":"2022-04-14T11:17:47","slug":"proyecto-madre-tierra","status":"publish","type":"project","link":"https:\/\/regenerative-agriculture.danone.com\/es\/projects\/proyecto-madre-tierra\/","title":{"rendered":"Proyecto Madre Tierra"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Una contribuci\u00f3n del Fondo Danone para el Ecosistema<\/em><\/p>\n<style>#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_6c52a7-7a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_6c52a7-7a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_6c52a7-7a\" class=\"kt-row-layout-inner kt-layout-id_6c52a7-7a\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_bc194d-f8 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_bc194d-f8 > .kt-inside-inner-col,.kadence-column_bc194d-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_bc194d-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_bc194d-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_bc194d-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_bc194d-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_bc194d-f8\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"why-does-it-matter\">Por qu\u00e9 es importante<\/h2>\n\n\n\n<p>Cada a\u00f1o, 8000 toneladas de fresas se producen para Danone North America (NORAM), de las que un 90\u00a0% procede de una sola peque\u00f1a ciudad de M\u00e9xico. Esta dependencia de abastecimiento presenta un problema para nuestro equipo de NORAM Cycles &amp; Procurement (C&amp;P), ya que nos expone a la alta volatilidad de los precios, la saturaci\u00f3n del mercado y el escaso seguimiento de las condiciones sociales de los agricultores.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_4ac1ea-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_4ac1ea-9f\" class=\"kt-row-layout-inner kt-layout-id_4ac1ea-9f\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7d26c0-d5 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col,.kadence-column_7d26c0-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d26c0-d5{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7d26c0-d5\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"what-is-the-initiative\">La iniciativa<\/h2>\n\n\n\n<p>Para asegurar que el equipo de NORAM C&amp;P tenga<strong>una fuente de ingredientes resiliente, competitiva y transparente<\/strong>, nos centramos en<strong>mejorar las capacidades de los agricultores<\/strong>mexicanos con los que trabajamos, en proporcionarles formaci\u00f3n en pr\u00e1cticas de agricultura regenerativa y <strong>mejorar el rendimiento de sus explotaciones<\/strong>.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_25b2d3-55 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_25b2d3-55 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_25b2d3-55\" class=\"kt-row-layout-inner kt-layout-id_25b2d3-55\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c4cfdf-2e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col,.kadence-column_c4cfdf-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c4cfdf-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c4cfdf-2e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"opportunities-for-other-farms\">Oportunidades para otras explotaciones<\/h2>\n\n\n\n<p>El proyecto Madre Tierra conecta peque\u00f1as explotaciones en M\u00e9xico con nuestra cadena de valor dotando a las comunidades de peque\u00f1os agricultores freseros de un conjunto innovador de formaci\u00f3n, tecnolog\u00eda y acceso al capital.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_d9765d-51 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_d9765d-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_d9765d-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_d9765d-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_d9765d-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_d9765d-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_d9765d-51\" class=\"kt-row-layout-inner kt-layout-id_d9765d-51\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c8e814-21 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c8e814-21 > .kt-inside-inner-col,.kadence-column_c8e814-21 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c8e814-21 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c8e814-21 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c8e814-21 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c8e814-21 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c8e814-21{position:relative;}@media all and (max-width: 1024px){.kadence-column_c8e814-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c8e814-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c8e814-21\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center\">Visite el sitio web del <strong><a rel=\"noreferrer noopener\" href=\"http:\/\/ecosysteme.danone.com\/projectslists\/madre-tierra\/\" data-type=\"URL\" data-id=\"http:\/\/ecosysteme.danone.com\/projectslists\/madre-tierra\/\" target=\"_blank\">FONDO DANONE PARA EL ECOSISTEMA<\/a><\/strong>para obtener m\u00e1s informaci\u00f3n<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>.wp-block-kadence-advancedbtn.kb-btns_ea1163-93{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_ea1163-93 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_ea1163-93 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_ea1163-93\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"\/projects\/\"><span class=\"kt-btn-inner-text\">Volver a nuestras mejores pr\u00e1cticas<\/span><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una contribuci\u00f3n del Fondo Danone para el Ecosistema Por qu\u00e9 es importante Cada a\u00f1o, 8000 toneladas de fresas se producen para Danone North America (NORAM), de las que un 90\u00a0% procede de una sola peque\u00f1a [&hellip;]<\/p>\n","protected":false},"featured_media":2097,"template":"","project_status":[],"project_cat":[132],"scope":[],"country":[349],"production_type":[346],"class_list":["post-66293","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-habilidades-saludables","country-mexico-es","production_type-fruta"],"acf":[],"_links":{"self":[{"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/project\/66293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/media\/2097"}],"wp:attachment":[{"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/media?parent=66293"}],"wp:term":[{"taxonomy":"project_status","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/project_status?post=66293"},{"taxonomy":"project_cat","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/project_cat?post=66293"},{"taxonomy":"scope","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/scope?post=66293"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/country?post=66293"},{"taxonomy":"production_type","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/es\/wp-json\/wp\/v2\/production_type?post=66293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}