{"id":34661,"date":"2022-04-05T14:57:54","date_gmt":"2022-04-05T14:57:54","guid":{"rendered":"https:\/\/regenerative-agriculture.danone.com\/projects\/das-frezna-projekt\/"},"modified":"2022-04-05T15:12:00","modified_gmt":"2022-04-05T15:12:00","slug":"das-frezna-projekt","status":"publish","type":"project","link":"https:\/\/regenerative-agriculture.danone.com\/de\/projects\/das-frezna-projekt\/","title":{"rendered":"Das Frezna Projekt"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Ein Beitrag vom Danone<\/em><em> Ecosystem Fund<\/em><\/p>\n<style>#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_6c52a7-7a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_6c52a7-7a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_6c52a7-7a\" class=\"kt-row-layout-inner kt-layout-id_6c52a7-7a\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_bc194d-f8 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_bc194d-f8 > .kt-inside-inner-col,.kadence-column_bc194d-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_bc194d-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_bc194d-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_bc194d-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_bc194d-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_bc194d-f8\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"why-does-it-matter\">Warum ist das wichtig?<\/h2>\n\n\n\n<p>Erdbeeren sind mit 27.000 Tonnen pro Jahr die meistgekaufte Frucht von Danone. Die Bedingungen, unter denen einige unserer Erzeuger arbeiten, sind jedoch alles andere als optimal, insbesondere in Marokko, das den gr\u00f6\u00dften Teil der europ\u00e4ischen Erdbeerlieferungen von Danone liefert.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_4ac1ea-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_4ac1ea-9f\" class=\"kt-row-layout-inner kt-layout-id_4ac1ea-9f\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7d26c0-d5 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col,.kadence-column_7d26c0-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d26c0-d5{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7d26c0-d5\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"what-is-the-initiative\">Was steht hinter dieser Initiative?<\/h2>\n\n\n\n<p>Das Frezna-Projekt zielt darauf ab, die drei wichtigsten Herausforderungen in der Erdbeerproduktion von Danone in Marokko anzugehen: die sozialen, wirtschaftlichen und \u00f6kologischen Herausforderungen. In Zusammenarbeit mit unseren lokalen Partnern treibt das Frezna-Projekt systematische Ver\u00e4nderungen zur Verbesserung der Bedingungen f\u00fcr die Landwirte in der Region voran.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_25b2d3-55 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_25b2d3-55 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_25b2d3-55\" class=\"kt-row-layout-inner kt-layout-id_25b2d3-55\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c4cfdf-2e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col,.kadence-column_c4cfdf-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c4cfdf-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c4cfdf-2e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"opportunities-for-other-farms\">Chancen f\u00fcr andere Betriebe?<\/h2>\n\n\n\n<p>Freznas Ziel ist es, ein <strong>nachhaltiges Betriebsmodell<\/strong> zu entwickeln, um eine nachhaltige Erdbeere zu produzieren. Die meisten der hier durchgef\u00fchrten Initiativen sind nicht regionsspezifisch und k\u00f6nnen auf andere Erdbeerproduktionen in der ganzen Welt \u00fcbertragen werden.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_1646f0-45 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_1646f0-45 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_1646f0-45 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_1646f0-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_1646f0-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_1646f0-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_1646f0-45\" class=\"kt-row-layout-inner kt-layout-id_1646f0-45\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_8f755a-58 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8f755a-58 > .kt-inside-inner-col,.kadence-column_8f755a-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8f755a-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_8f755a-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_8f755a-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_8f755a-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8f755a-58{position:relative;}@media all and (max-width: 1024px){.kadence-column_8f755a-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_8f755a-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_8f755a-58\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center\">Besuchen Sie die <a rel=\"noreferrer noopener\" href=\"http:\/\/ecosysteme.danone.com\/projectslists\/frezna\/\" data-type=\"URL\" data-id=\"http:\/\/ecosysteme.danone.com\/projectslists\/frezna\/\" target=\"_blank\"><strong>DANONE ECOSYSTEM FUND<\/strong><\/a> Website f\u00fcr weitere Informationen<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>.wp-block-kadence-advancedbtn.kb-btns_ea1163-93{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_ea1163-93 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_ea1163-93 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_ea1163-93\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"\/Projekte\/\"><span class=\"kt-btn-inner-text\">Zur\u00fcck zu unseren bew\u00e4hrten Praktiken<\/span><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ein Beitrag vom Danone Ecosystem Fund<\/p>\n","protected":false},"featured_media":6443,"template":"","project_status":[],"project_cat":[240],"scope":[],"country":[244],"production_type":[236],"class_list":["post-34661","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-soft-skills-de","country-marokko","production_type-fruchte"],"acf":[],"_links":{"self":[{"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/project\/34661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/media\/6443"}],"wp:attachment":[{"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/media?parent=34661"}],"wp:term":[{"taxonomy":"project_status","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/project_status?post=34661"},{"taxonomy":"project_cat","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/project_cat?post=34661"},{"taxonomy":"scope","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/scope?post=34661"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/country?post=34661"},{"taxonomy":"production_type","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/production_type?post=34661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}