{"id":34621,"date":"2022-04-05T14:51:20","date_gmt":"2022-04-05T14:51:20","guid":{"rendered":"https:\/\/regenerative-agriculture.danone.com\/projects\/das-madre-tierra-projekt\/"},"modified":"2022-04-05T15:17:54","modified_gmt":"2022-04-05T15:17:54","slug":"das-madre-tierra-projekt","status":"publish","type":"project","link":"https:\/\/regenerative-agriculture.danone.com\/de\/projects\/das-madre-tierra-projekt\/","title":{"rendered":"Das Madre Tierra-Projekt"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Ein Beitrag des Danone Ecosystem Fund<\/em><\/p>\n<style>#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_6c52a7-7a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_6c52a7-7a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_6c52a7-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_6c52a7-7a\" class=\"kt-row-layout-inner kt-layout-id_6c52a7-7a\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_bc194d-f8 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_bc194d-f8 > .kt-inside-inner-col,.kadence-column_bc194d-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_bc194d-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_bc194d-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_bc194d-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_bc194d-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_bc194d-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_bc194d-f8\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"why-does-it-matter\">Warum ist das wichtig?<\/h2>\n\n\n\n<p>Jedes Jahr werden 8000 Tonnen Erdbeeren f\u00fcr Danone North America (NORAM) eingekauft, 90 % davon aus einer einzigen kleinen Stadt in Mexiko. Diese Beschaffungsabh\u00e4ngigkeit stellt f\u00fcr unser NORAM Cycles &amp; Procurement (C&amp;P)-Team ein Problem dar, da sie uns einer hohen Preisvolatilit\u00e4t, Markts\u00e4ttigung und einer geringen R\u00fcckverfolgbarkeit der sozialen Bedingungen f\u00fcr die Bauern aussetzt.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_4ac1ea-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_4ac1ea-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_4ac1ea-9f\" class=\"kt-row-layout-inner kt-layout-id_4ac1ea-9f\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7d26c0-d5 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col,.kadence-column_7d26c0-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7d26c0-d5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7d26c0-d5{position:relative;}@media all and (max-width: 1024px){.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7d26c0-d5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7d26c0-d5\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"what-is-the-initiative\">Was steht hinter dieser Initiative?<\/h2>\n\n\n\n<p>Um sicherzustellen, dass das NORAM C&amp;P-Team \u00fcber eine <strong>belastbare, wettbewerbsf\u00e4hige und transparente Rohstoffquelle verf\u00fcgt<\/strong>, haben wir uns auf die <strong>Fortbildung<\/strong> der mexikanischen Landwirte, mit denen wir zusammenarbeiten, auf regenerative landwirtschaftliche Praktiken und auf die <strong>Steigerung der Rentabilit\u00e4t in den Betrieben konzentriert<\/strong>.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_25b2d3-55 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_25b2d3-55 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_25b2d3-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_25b2d3-55\" class=\"kt-row-layout-inner kt-layout-id_25b2d3-55\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c4cfdf-2e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col,.kadence-column_c4cfdf-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c4cfdf-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c4cfdf-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c4cfdf-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c4cfdf-2e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"opportunities-for-other-farms\">Chancen f\u00fcr andere Betriebe?<\/h2>\n\n\n\n<p>Das Madre-Tierra-Projekt verbindet kleine landwirtschaftliche Betriebe in Mexiko mit unserer Wertsch\u00f6pfungskette und st\u00e4rkt die Gemeinschaften der Erdbeerbauern, indem es ein innovatives Paket von Schulungen, Technologien und Kapitalzugang anbietet.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>#kt-layout-id_d9765d-51 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_d9765d-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_d9765d-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_d9765d-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_d9765d-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_d9765d-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_d9765d-51\" class=\"kt-row-layout-inner kt-layout-id_d9765d-51\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c8e814-21 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c8e814-21 > .kt-inside-inner-col,.kadence-column_c8e814-21 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c8e814-21 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c8e814-21 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c8e814-21 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c8e814-21 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c8e814-21{position:relative;}@media all and (max-width: 1024px){.kadence-column_c8e814-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c8e814-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c8e814-21\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center\">Besuchen Sie die <strong><a rel=\"noreferrer noopener\" href=\"http:\/\/ecosysteme.danone.com\/projectslists\/madre-tierra\/\" data-type=\"URL\" data-id=\"http:\/\/ecosysteme.danone.com\/projectslists\/madre-tierra\/\" target=\"_blank\">DANONE ECOSYSTEM FUND<\/a><\/strong> Website f\u00fcr weitere Informationen<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<style>.wp-block-kadence-advancedbtn.kb-btns_ea1163-93{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_ea1163-93 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_ea1163-93 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_ea1163-93 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_ea1163-93\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"\/Projekte\/\"><span class=\"kt-btn-inner-text\">Zur\u00fcck zu unseren bew\u00e4hrten Praktiken<\/span><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ein Beitrag des Danone Ecosystem Fund<\/p>\n","protected":false},"featured_media":6149,"template":"","project_status":[],"project_cat":[240],"scope":[],"country":[239],"production_type":[236],"class_list":["post-34621","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-soft-skills-de","country-mexico-de","production_type-fruchte"],"acf":[],"_links":{"self":[{"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/project\/34621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/media\/6149"}],"wp:attachment":[{"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/media?parent=34621"}],"wp:term":[{"taxonomy":"project_status","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/project_status?post=34621"},{"taxonomy":"project_cat","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/project_cat?post=34621"},{"taxonomy":"scope","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/scope?post=34621"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/country?post=34621"},{"taxonomy":"production_type","embeddable":true,"href":"https:\/\/regenerative-agriculture.danone.com\/de\/wp-json\/wp\/v2\/production_type?post=34621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}